Apple on Monday debuted four new “Switch to iPhone” ads, as well as another brief how-to guide for the smartphone.
The new vertically-formatted ads are titled “Ease,” “Environment,” “Safe,” and “Apple Support.” Each is just 10 to 15 seconds long, and promotes a reason to pick an iPhone over Android devices, typically without going into actual details.
The one exception is “Environment,” which notes that iPhones are assembled at “zero waste to landfill” factories.
The how-to video is “How to experiment with color on iPhone,” and simply points viewers toward the “Edit” menu in the iOS Photos app, where a “Color” option pops up a simple slider.
In Australia the company recently put out a series of iPhone X ads themed around LGBT weddings, marking the legalization of same-sex marriage in the country.