After the revelation that MoviePass borrowed $5 million to keep its service up and running last week, things aren’t looking good.
MoviePass subscribers, myself included, were met on Monday with a blank screen where their choice of screening should be. Navigating around dozens of theaters only shows a message that “There are no more screenings at this theater today.”
Twitter noticed too and people are starting to sound the death knell for the beleaguered monthly movie subscription service.
Plenty of companies fail, but few flail so publicly before doing so. MoviePass has dragged its subscribers on for its own apparent financial rollercoaster ride, switching pricing schemes around with bizarre frequency, adding surprise fees and suffering repeated outages. Competing services from Sinemia and AMC are moving into the space with seemingly less doomed business models, so for frequent moviegoers, that’s something to watch.
Is this the end? Has MoviePass burned through its last stack of cash? Is it just a really popular day at the movies? The company hasn’t tweeted or provided any official updates yet, but if this isn’t the end then it’s certainly near.