Apple News

Google could be paying Apple $9B or more to stay Safari’s default search engine



 

A new estimate suggests that Google will end up paying in excess of $9 billion to stay the default search tool in Apple’s Safari browser this year, and possibly far more in 2019.

Apple Safari and Google

The figure could potentially grow to $12 billion in 2019, according to analyst Rod Hall, cited by Business Insider. In 2017 Google is thought to have paid over $3 billion.

Access to Safari on iPhones and iPads is critical to Google, which generates most of its money from advertising. Safari does support Bing, Yahoo, or DuckDuckGo for search, but most people are likely to stick with the default option as long as it’s functional.

For Apple, Google’s dependence has been a boon to its services segment. The company has previously told the U.S. Securities and Exchange Commission that licensing fees like Google’s are the main driver of the segment’s growth, even with the popularity of Apple Music.





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