Canalys published its detailed analysis of the smartphone market in India. According to the company, 35% of all sales were done online, growing over 65% year-on-year. The total amount of devices is more than 12 million units, which although not much as an absolute number, shows massive improvement in the online habits of Indian consumers.
The leading platforms used in Q2 were Flipkart, Amazon, and others which took 91% of the share, while the other 9% are in-house vendor retailers. Brand-wise, Xiaomi phones were 54% of the total, followed by Samsung and Huawei, respectively 13% and 7%.
TuanAnh Nguyen, an analyst at Canalys, said Walmarts acquisition of Flipkart and Alibabas investment into PayTM platform infused much-needed optimism in the industry, with smartphones being the most popular products sold on these platforms, benefiting directly from these investments.
Right in time for the festive season in November, the two major retailers Flipkart and Amazon are expected to up their game and offer aggressive deals. Another fuse for the massive boom in online sales are online-oriented brands like Xiaomis Pocophone and Realme by Oppo which will likely boost shipments in Q3 and Q4.
The offline market still holds the bigger chunk of smartphone sales in India, but changes are coming. Canalys pointed out Asus which transferred from offline distribution to stores and retailers to online-only in just months. This helped the Taiwanese company triple its Q2 shipments and bracing for a record performance in Q3 2018.
Other brands that will keep improving are Xiaomi with the massive dominance, Samsung with its discounts, but Canalys stated that the real winners in this competition are the platforms – Amazon and Flipkart.