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Razer’s Chroma lighting is coming to cars (yes, cars) in China


It’s a trend in PC gaming culture to slap RGB lights on anything with a physical surface, and nothing represents this better than Razer’s Chroma lighting effects. But with Razer’s latest partnership, Chroma is taking the show on the road – quite literally.

Razer CEO Min-Liang Tan today announced the company has partnered with Chinese electric car startup Leapmotor to bring Chroma to its cars. And from the looks of it, that’ll include lighting effects, which Razer fans will be intimately familiar with, peppered throughout the interior of Leapmotor’s upcoming automobiles.

So, now that Chroma has made the jump from gaming PC mainstay to road warrior, one can’t help but wonder what’s next. Keeping with the transportation theme, how about a Chroma-laden bike? Or how about a move into the home with a Chroma-covered chrome coffee maker? The possibilities are endless!

One thing’s for sure: Razer isn’t afraid to spread the Chroma love. But I can’t help but ponder the immortal words of one Ian Malcom: “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.”





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