The BBC reports that Yusaku Maezawa has elbowed aside nugget-loving U.S. teen, Carter Wilkerson, to bag the title of most retweeted tweet by promising to give away 100 million yen (just under $1M) in cash if people RT the tweet.
His 5 million+ Twitter followers probably helped too.
At the time of writing Maezawa’s January 5 tweet has ~4.6M RTs (and counting), beating out Wilkerson’s April 2017 tweet pleading for free chicken nuggets which now has circa 3.6M RTs.
Of course it’s not a fair fight. Wilkerson had just 138 Twitter followers to provide native uplift when his brief plea for “Nuggs” went viral.
Prior to Wilkerson, the world record retweeted tweet was a celebrity group selfie.
So we can add something else to the list of things money can buy (fine art; a ticket to the moon; faux popularity).
In true entrepreneur spirit, Maezawa, founder of Japanese online clothing retailer Zozo, is using his puffed up profile (i.e. as the man who Musk might fly to the moon) to drum up business for his clothing business.
Clearly he’s hoping to get more than just a trip to outer space for the “lot of money” he’s paying Musk for the chance to play lunar tourist. So the key lesson is demand the moon and back folks.
Hence the world’s most retweeted tweet now promotes a Spring sale. Late stage capitalism eat yer heart out.
We can at least be thankful the tweet wasn’t crypto related. After all, given the Musk connection, that sort of spam would have been rather more typical.