The latest Spanish-language edition of People includes a “50 Most Beautiful People” special with photography done exclusively on the iPhone X.
A behind-the-scenes image shared by Cook shows only an iPhone X in terms of equipment. In reality many of the included photos would also have required studio lights, reflectors, and/or add-on lenses, along with post-processing in desktop software like Photoshop and Lightroom.
Apple has regularly bragged about iPhones being used by magazines such as ESPN and Time. Photographers would normally use DSLRs or medium-format cameras for such high-profile work, but some enjoy the challenge of using a phone, and modern smartphone cameras have advanced enough to provide solid image quality.
Apple has regularly highlighted the iPhone’s cameras in marketing, going so far as to have a long-running “Shot on iPhone” campaign in print, online, and on TV. It’s not clear if Apple is paying the likes of People to use its products.
Regardless, entire feature films have been shot on iPhones, most famously Sean Baker’s “Tangerine” and Steven Soderbergh’s “Unsane.” The product can fit in places traditional cameras can’t, and can sometimes speed up workflow if footage doesn’t require a mountain of editing and processing. For starting filmmakers, it’s a much cheaper alternative than options like Canon and Red.