The Walmart-owned e-commerce site and Amazon competitor now offers the full complement of Apple products.
The e-commerce site Jet.com revealed on its website Wednesday that it is now an authorized Apple reseller for the first time. The site now carries the iPhone, iPad, Mac, Apple Watch and Apple TV, as well as the HomePod, AirPods, Beats headphones and various cases and covers.
It’s unknown what the terms were of Jet’s deal with Apple, but the deal gives Jet something its rival Amazon isn’t able to offer: unrestricted sales of Apple products. Amazon sells only Macs and Apple TV directly and then even through third parties, and does not offer the iPhone, iPad or Apple Watch. Amazon, for a two-year period, did not sell any Apple products that directly competed with its own electronics offerings, but it backed off and began selling Apple TV again in late 2017.
Jet.com was founded in 2014 by Marc Lore, who sold his previous company Diapers.com to Amazon. Jet was acquired by Walmart for $3.3 billion in 2016.
A Jet.com e-commerce app is available in the App Store.