VAT is 20%
“There would be no reason to mention something that is already known to be included into the retail price in the UK.”
Completely wrong. VAT inclusion or exclusion is always mentioned in the UK. It was mentioned in other stores like the Xbox store for a reason.
“The confusion only seems to be coming from people not based in the UK that are “reporting”/falsely …”
VAT inclusion or exclusion is always mentioned. NOT mentioning it is an oversight on Sony’s part.
Since you’re saying it’s VAT, where is the other 70p going? VAT is 20% so there’s still that much unaccounted for.