In 2016, Pandora unveiled its $5/month Plus subscription service, then in 2017 it launched the $10/month Premium service. Now theres a third option Premium Family, which costs just $15/month and can be shared by up to 6 people. That is essentially the same deal you get from Spotifys and Apple Musics family plans (though Apples is for only 5 people).
Each person on the Family plan gets same benefits as the individual Premium plan offline listening, no ads, high-quality audio. Each can set up their own custom radio stations and playlists. You can make the switch by heading to your Subscription settings and selecting the new plan.
|Monthly cost||Max users|
|Google Play Music||$15||5|
Pandora has been trailing Spotify and Apple music in total subscriptions and is well behind on paid subscriptions (6 million vs. 75 million for Spotify). This new plan is effectively a discount, which will help bolster those numbers.